Top 10 Marketing Mistakes You Should Know
Techniques and tactics for marketing are always evolving. Entrepreneurs can easily become perplexed about what is effective and what should be avoided with the abundance of recommendations and cautions to heed, some of which are conflicting. This can cause business owners, particularly those who are just starting out, to make critical marketing mistakes . Below, 15 members of the Forbes Business Council address several common marketing errors they’ve seen business owners make, from casting a wider net to waiting to create the “perfect” campaign, to help you stay out of trouble. Continue reading to find out how these frequent errors could wind up costing your company time and other resources. 1. Not Defining Your Customer First: Marketing that works inspires action. The proper audience must be reached with the right message in order for that to be done successfully. Entrepreneurs that are successful are hardwired to think broadly and to concentrate on creat...